MONACO
Business Development an
International team of entrepreneurial women announced their business strategy
this week from their offices in Amman, Jordan.
Producing out-of-the-box solutions to positively brand and build awareness of
Jordan will continue to be the focus for the later part of the year. One of the
original hallmark strategies of the organization will also stay in place and
that is, all solutions would be built in Jordan by Jordanians using Jordan’s talent and natural
resources.
Leadership:
MONACO Business Development is led by Mona Naffa an American born
Jordanian. Mona brings her
passion, focus, and experience to the group and embraces the best of Western
practices. She then blends them into the Eastern culture creating campaigns
highlighting the good and positive life in Jordan. Her early career in the US was based
in hospitality,
telecommunications and the pharmaceutical/health industry. Later when she moved to
Jordan in 2006, Mona set her sights on Tourism and Hospitality and introduced
Expedia and Trip Advisor to Jordan 2007, Mona
built a successful partnership with Expedia as their Destination Manager where
her tourism offerings are still highlighted as the preferred Expedia answer.
Tourism:
MONACO Business Development is fast becoming known as the
welcoming voice of Jordan. “What you have”, says Naffa, “is a situation
where many people view the culture in relation to where the country is located
rather than the reality that Jordan is peaceful, welcoming and highly
accomplished. Our intention is to change that point of view and create a brand
that is based on the truth that Jordan is thriving in terms of a positive and
social environment.”
Events:
The first successful event, The Dead Sea Mud Festival" in
early May of 2014 featured the Dead Sea Jordan as a Destination and the
therapeutic Dead Sea muds and salts as one of Jordan’s most important resource made
in Jordan.
The second event in October 2014 raised the bar where the Monaco Team presented
Jordan with a Guinness World Record, as they produced "The Largest Human
Floating Image -- a Peace Sign" and was then featured in the Guinness
World Book of Records Annual Book in 2016.
In 2015 again Monaco Business Development presented Jordan with another
Guinness World Record by producing the Longest Slip & Slide in the World.
“This is what we mean by 'out-of-the-box and unique campaigns” said Naffa,
“these are the messages that feature Jordan as a Family Fun Destination for all
to enjoy.”
Environment:
The events and projects created by the Monaco
Team have a universal thread and that is the team’s commitment to protect the
environment and educate communities by bringing to light awareness of day to
day issues. Recycling services are offered at each venue of every event.
Educational materials are also developed and distributed to orphanages on
behalf of Monaco and more in the future is planned.
Dovetailing two industry sectors:
Dovetailing two industry sectors like the environment and tourism is first and
foremost in the minds of the Monaco team. Positive perceptions are at the heart
of decision making for travelers. A clean and healthy Jordan is a positive step
to attracting additional visitors.
Upcoming Goals:
The Monaco Team’s next ambitious goal is to invite Celebrities to Jordan and
provide those celebrities with an opportunity to explore Jordan. “We know”,
said Ms. Naffa, “that these guests will bring a bit of Hollywood glamour and
Paparazzi to our deserving nation. We are also confident when our celebrity guests
visit Jordan their expectations will far exceed any prior travel experience. Ms Nafa reminds us “if Academy Award Winner
Leonardo Di Caprio takes his holiday in Jordan then it must be ‘cool and
welcoming destination”.
Yahoo Music, senior editor
Kevin Polowy wrote in a September 29, 2015 feature:
Matt Damon — who plays an astronaut
stranded on Mars for more than a year — was blown away by the natural
landscapes: “I was in awe of that place, it was really, really special,” he
said. “One of the most spectacular and beautiful places I have ever seen, and
like nothing I’ve ever seen anywhere else on Earth.”
The
Monaco Team
Mona Naffa is at the helm of the organization and oversees the
operation.
At the heart of each project is Barbara Kamal. Barbara left behind her career
as a Real Estate Broker with Coldwell Banker of Southern California when she
switched gears in 2007 and relocated to Amman, Jordan. Today Barbara is a
partner at MONACO. Barbara shares her knowledge of marketing, merchandising and
finance and is a driving force in attracting new projects.
Eva Al-Sunna, a project manager, concentrates on Social Media at
MONACO where she uses the online tools to attract attention to all the projects
at MONACO.
Sandy Dhuyvetter, well known journalist and artist in the US also serves with
MONACO team in the capacity as writer, media producer and US distribution
manager.
US
Press Sandy Dhuyvetter:
sandy@traveltalkmedia.com
In his day job, George restores historic wooden boats in Suttons Bay, Michigan. Recently one of his restored Coast Guard Boats appeared as the star in Disney’s film, The Finest Hours.
